The industry, and the whole wide earth, is wondering how to say 2010 and still sound cool. Saying the new 09 Faction, or the 08 Faction was cool. Having to say the 2010 Faction does not have the right zing to it. Is it the 10 Faction? The Ohh 10 Faction? The Ought 10 Faction? The Faction in 2010?

Call it what you want.. We are calling it the best boot line to hit the industry….. ever….Faction…in 10…ish. What?

